Jurnal STRATEGI - Jurnal Maranatha

Pengembangan Website E-Commerce Beserta Penerapan Fitur Customer Relationship Management dengan Memanfaatkan Content Management System

Nicovan Renardy — 2025-05-23

The evolution of technology has led to a paradigm shift in consumer behavior, with an increasing number of individuals opting for e-commerce to fulfill their daily needs, often commencing their search for products and information on internet search engines even before stepping into a physical store. Online shopping often entails less effort and fewer constraints than shopping physically, so this practice began to seep into customers behaviour. To overcome this condition, retailers have to adapt to the challenges posed by e-commerce to remain competitive. Then a e-commerce website was developed to facilitate direct interaction with prospective buyers of Toko SJ which is a buidling material store. This E-Commerce website is equipped with Customer Relationship Management (CRM) supporting features, it allows business owner to gaining insights about potential buyers through behavior patterns such as from transaction histories and customer interactions in order to foster a more comprehensive understanding of the customer.

Adaptasi Transformasi Digital di SMP Yadika 1 Cicalengka

Felisa Angeline Ongkowidjojo — 2025-05-23

Yadika 1 Cicalengka Junior High School, a target for the 8^th batch of the Kampus Mengajar Program. This school is implementing a conventional learning system that often makes students feel bored and lack of management of school information media. The program aims to teach Scratch programming to 8^th grade students and manage the school’s information media, including creating Instagram content and developing the school’s website using WordPress. The research uses primary and secondary data. The program has helped 8th-grade students understand programming basics through direct practice during Scratch lessons. The program has also helped manage the school's information media by creating content for the Instagram account, increasing 67 followers, producing 61 story contents, 18 feed posts, and 5 reel videos, and successfully creating the school's website using WordPress. The goal is to implement interactive learning methods and effectively manage information media to enhance the school's positive image within the community.

Testing Website PayTrax 2.0 dan Pembuatan Back-End Fitur Business Card dari Proyek PT MII (Mitra Integrasi Informatika)

Velinda Novelia Candra — 2025-05-23

In today's digital era, efficiency in application development is a top priority for technology companies. Low-Code Development Platforms (LCDP) like OutSystems provide a solution that enables faster and more efficient software development compared to traditional programming methods. This study focuses on software testing using the Black-Box Testing method and the development of the Business Card feature in the PT Mitra Integrasi Informatika (MII) portal project. Testing was conducted on the PAYTrax 2.0 system with a total of 91 test scenarios, resulting in a 94.5% success rate. Additionally, the Business Card feature was successfully implemented using OutSystems, demonstrating the effectiveness of the low-code approach in enhancing software development efficiency. This study provides insights into the benefits of LCDP in industrial environments and the challenges encountered during implementation.

Implementasi Inovasi Digital di SMP Yadika 1 Cicalengka

Abigail Maura — 2025-05-23

In the era of advancing technology, digital innovation has become an essential need for schools. This study focuses on the implementation of digital innovation at SMP Yadika 1 Cicalengka to address the lack of technology proficiency and limited school promotion media. The goal of this research is to optimize school promotion through the creation of a portfolio website and management of the Instagram account. Data collection techniques were carried out through direct observation, surveys, and feedback from teachers at the school. The results show that the management of the school's digital media successfully improved the school's image in the community, as seen in the increased user engagement on the Instagram account and positive feedback on the school's website. This research concludes that the application of digital innovation has successfully supported the school in adapting and competing in the increasingly advanced digital era.

Keywords: digital innovation, instagram account management, portfolio website, school promotion.

Analisis dan Perancangan Website Inventori Laboratorium Biologi menggunakan Framework Laravel

Alvin Rahmatilasyah — 2025-05-23

This study aims to develop a web-based inventory system for biological laboratories, addressing challenges such as real-time tracking of chemical and reagent stock, managing expiration risks, and improving search and retrieval efficiency. Using the Laravel framework for the backend, Bootstrap for the user interface, and MySQL for the database, the system is designed for three user levels (super admin, admin, and user). Key features include master data management, item receipt and issuance transactions, and various reports like inventory, mutations, and expiration monitoring. The project’s methodology involves system requirement analysis, website menu design, and use case diagram creation. The implementation of this system is expected to enhance operational efficiency by improving access to information and decision-making processes.

Studi Independen Cloud Computing Dengan Mengembangkan Project Aplikasi Pada Bangkit Academy

Owen Willianto — 2025-05-23

The Merdeka Belajar Kampus Merdeka (MBKM) program is designed by the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia to provide students with opportunities to learn outside the classroom through practical and relevant activities. One of its programs is independent study, which allows students to learn directly from industry partners. Bangkit Academy, supported by Google, provides a Cloud Computing learning path focused on implementing Google Cloud Platform technology. This program lasts for 14 weeks, covering hard skills, soft skills, and mentoring with industry practitioners. Students learn about cloud services, development tools, and how to integrate these technologies into real projects. The curriculum includes self-paced learning on Dicoding and Google Cloud Skills Boost, instructor-led training (ILT), and a capstone project. In addition to acquiring technical knowledge, participants develop problem-solving, teamwork, and communication skills essential for career readiness. This study documents the author's experiences in the Bangkit Academy program and highlights its benefits in enhancing professional competence through cloud technology applications in real-world projects.

Penggunaan Black-Box Testing dalam Integration Testing Sistem Pembayaran PaDi UMKM

Michelle Angeline Aprila — 2025-05-23

This study aims to analyze the application of black box testing in integration testing for the payment method between PaDi UMKM and payment service providers. The research method used is qualitative, with a case study approach focused on the experiences during an internship as a Quality Assurance (QA) in the payment team. The findings of the study indicate that the implementation of integration testing using black box testing for the payment method between PaDi UMKM and payment service providers allows the QA team to conduct more detailed and accurate testing, based on the sprint retrospective results. The use of black box testing facilitates the testing process, enabling QA to perform testing more quickly and efficiently. Additionally, the application of black box testing provides added value in the form of user experience, offering clearer insights into user interactions with the features or application after its release. Overall, the application of this method plays a crucial role in improving the quality of testing and accelerating the evaluation and improvement process, ensuring that the released application has better quality and meets user expectations.

User Acceptance Test, Desain User Interface Website, dan Pembuatan Proposal Proyek di Bagian Presales PT Mitra Integrasi Informatika Tbk

Valencia Samuel — 2025-05-23

This internship report outlines the intern's contributions to the Product Marketing Team in the Digital Experience (DX) Division of PT Mitra Integrasi Informatika as a Presales intern, from September 9 to December 19, 2024. During this period, the intern supported various projects, including conducting User Acceptance Testing (UAT) for the E-Procurement Application, designing mockups based on requirements, and creating project proposals. This report highlights the intern’s role in supporting product development and enhancing team efficiency.

Sistem Manajemen Peminjaman Ruangan untuk Kegiatan Kemahasiswaan Berbasis Website di Universitas Kristen Maranatha

Tabitha Emmanuella Kotambunan — 2025-05-23

The manual room booking process at Universitas Kristen Maranatha results in inefficiencies, a lack of transparency, and difficulties in data integration. This research aims to design a web-based room booking system to enhance user satisfaction, information transparency, and integration of the booking process from request submission to reporting. Data was collected through interviews with the Directorate of Facilities and Infrastructure, which manages the rooms, and an analysis of the current room booking system. The system is developed using PHP, MySQL, Bootstrap, and JavaScript libraries for certain features. The implementation results demonstrate that the system successfully streamlined the booking process, provided real-time room information, and digitally integrated all stages of the reservation process. The developed system effectively enhanced operational efficiency and increased service accessibility, while making room management more structured and transparent.

Studi Independent Data Analisis Menggunakan Tools Kecerdasan Bisnis pada Kampus Merdeka Batch 7

Yemmi Agustin — 2025-05-23

The Certified Independent Study Program “Data Analytics with Business Intelligence Tools” organized by SINERGI runs from September 6 to December 13. The program aims to improve participants' capabilities in data analysis and the application of business intelligence tools. Activities began with learning Microsoft 365, especially Excel, for simple data management. Next, participants learn CompTIA+ material as preparation for professional certification. In the final stage, participants mastered Power BI to process raw data, perform preprocessing, data modeling, and create visualizations that support strategic decision making. The data management process starts from raw data collection, loading into analysis tools, preprocessing, modeling, to visualization that produces useful information for the company. This program equips participants with practical and relevant competencies to meet industry needs, especially in the preparation of data-based business strategies.

Analisis dan Pengujian Aplikasi Ideabox dan Eventeer

Matthew Christopher — 2025-05-23

This research explores the role of System Analysts and Quality Assurance in designing Entity-Relationship Diagrams (ERD) to represent database structures and conducting functional and performance testing to ensure system reliability. The study involves updating system documentation, including ERD, Use Case Diagrams, and Activity Diagrams, as well as verifying application functionality through structured testing. These processes were applied to the Ideabox and Eventeer applications, resulting in refined ERD documentation, workflow diagrams, test plans, and performance evaluation outcomes for Eventeer.

Analisis Data Digital untuk Menentukan Strategi Pemasaran Pada PT Tigo Tungku Sahati

Alfonsus Aldo Chandra — 2025-05-23

The digital era has transformed how companies execute marketing strategies. PT Tigo Tungku Sahati leverages digital data to develop effective and relevant marketing strategies. The analyzed data includes customer transaction patterns, consumer behavior, social media promotion effectiveness, and Google Business performance. This analysis enables the company to identify market opportunities, enhance the effectiveness of marketing campaigns, and design approaches that align with customer needs.This data-driven approach not only improves marketing efficiency but also supports strategic decision-making. By optimizing data utilization, PT Tigo Tungku Sahati can enhance its competitiveness in an increasingly dynamic market.

Pengembangan Aplikasi Web Scraping untuk Crawling Web Data dari Situs E-Commerce Properti

Jerry Livano Arsianto — 2025-05-23

Technological developments drive the need for automated web data collection solutions for market analysis on real-estate e-Commerce sites, so this study will discuss the development of a web scraper application as a solution to overcome the challenges of manual data analysis from the original site. The web scraping feature in this application uses Selenium Webdriver and BeautifulSoup technology, and MongoDB as a flexible storage database. This system is also equipped with features for filtering, sorting, and exporting data to Excel for more efficient comparative analysis of real-estate data. This project was developed based on a website with REST API implementation to integrate the frontend with the backend. The frontend was developed using React and Tailwind, while the backend was developed using Flask. Based on the project that has been developed, the test results show that the application is able to dynamically scrape data from various domains at a fairly fast speed. In addition, functional testing also proves that the features in the application function according to specifications and are able to provide effective solutions for real-estate data analysis needs. With this research and development, it is hoped that application users can analyze real-estate data efficiently and be the first step for further development.

Peremajaan Website Kerja Praktik Digital Menggunakan Framework Laravel dan Vue.js

Christopher Richard Alexander — 2025-05-23

Websites are an important element in individual and organizational activities. Without regular maintenance, websites are at risk of performance degradation, security vulnerabilities, and data loss. The Maranatha Christian University KP2's website was designed to assist Informatics Engineering students in managing practical work, as well as supporting lecturers in the guidance process. However, this website needs to be updated over time due to limited features, and has not supported the Independent Campus Learning path. The maintenance process is carried out by adding features for the Merdeka Learning Campus Merdeka path, and improving platform performance. This website was developed using the Laravel framework for the backend and Vue.js for the frontend, which allows the interface to be more responsive, intuitive, and modern. With a more structured and efficient system, this maintenance is intended to simplify the practical work administration process, from submission to completion. In addition, it is expected to improve stability, access speed, and data integration, so that both students and lecturers can be more productive in using the features provided. These changes are expected to improve the overall user experience.

Pembuatan Website Media Gereja Gekari Maranatha Pekanbaru

Azarya Pranata — 2025-05-23

Abstract — The development of the Gekari Maranatha Pekanbaru Church website aims to elevate spiritual services by leveraging the power of digital platforms. The website, built using WordPress, is designed to provide easy access to essential church information such as worship schedules, event galleries, a merchandise store, and contact forms. To ensure a seamless user experience, several powerful plugins, including Elementor, WooCommerce, and Yoast SEO, have been integrated to enhance the website's functionality and optimize its performance. This digital initiative is expected to expand the church's reach, foster greater engagement with the congregation, and serve as a reliable and effective platform for communication, information sharing, and outreach to a broader audience.

Keywords— Church Website, Digitalization of Service, Plugin, Wordpress.

Analisis Eksploratif Terhadap Faktor Kunci Pada Dataset Pemesanan Hotel

Thoriq Hidayansyah — 2025-05-23

Penelitian ini berjudul "Analisis Eksploratif Terhadap Faktor Kunci pada Dataset Pemesanan Hotel" bertujuan untuk menerapkan berbagai metode analisis data dan visualisasi guna mengembangkan keterampilan eksplorasi data, preprocessing, serta penggalian insight dari dataset nyata. Dataset yang digunakan mencakup informasi komprehensif terkait jenis hotel, waktu pemesanan, pembatalan, dan berbagai variabel lainnya.
Penelitian ini menggunakan metode eksplorasi data seperti data cleaning, Exploratory Data Analysis, dan analisis mendalam terhadap matriks korelasi, tingkat pembatalan, durasi menginap, rata-rata tarif harian (Average Daily Rate), pola musiman, distribusi kamar, karakteristik pelanggan, jumlah tamu, serta preferensi paket makanan. Selain itu, model pembelajaran mesin seperti Logistic Regression, Random Forest, dan Multilayer Perceptron digunakan untuk memprediksi pembatalan pemesanan.
Hasil penelitian menunjukkan beberapa temuan penting, antara lain lead time memiliki hubungan positif dengan tingkat pembatalan (+0.18), di mana pemesanan dengan lead time lebih panjang lebih rentan dibatalkan. Selain itu segmen pelanggan Online Travel Agents memiliki tingkat pembatalan tertinggi. Selanjutnya musim panas di Portugal mencatat puncak tingkat pemesanan dan pembatalan. Serta paket makanan Bed & Breakfast (BB) menjadi pilihan utama pelanggan di semua segmen. Model Logistic Regression menunjukkan performa recall yang unggul dibandingkan Random Forest, sementara Multilayer Perceptron mencatat recall tertinggi secara keseluruhan.
Penelitian ini memberikan wawasan yang relevan bagi industri perhotelan dalam memahami perilaku pelanggan, mengurangi risiko pembatalan, dan mengoptimalkan strategi operasional. Temuan ini juga menjadi sarana untuk meningkatkan kompetensi teknis dalam penerapan metode data science pada kasus nyata.
Kata kunci: Analisis Pembatalan, Durasi Menginap, Eksplorasi Data, Lead Time, Model Pembelajaran Mesin, Pola Musiman

Evaluasi Algoritma Decision Tree dan Random Forest serta Efektivitas Feature Selection dalam Memprediksi Kesehatan Mental

Veronica Marcella Angela Simalango — 2025-05-23

Stress has become a significant health issue in modern society, with substantial impacts such as sleep disorders and cardiovascular diseases. This study utilizes wearable devices to monitor real-time physiological data, such as heart rate and sleep patterns, to predict stress risks using machine learning algorithms, namely Decision Tree and Random Forest. The results indicate that Random Forest excels in overall accuracy for high-dimensional data, while Decision Tree demonstrates a better balance in identifying minority classes with strong Precision, Recall, and F1-Score performance. Feature selection does not significantly enhance performance but aids in computational efficiency and model interpretability. This research contributes to developing accurate and efficient stress prediction systems based on wearable devices.

Pembuatan Website GKI Care Centre Berbasis CMS Pada Perusahaan Gogoho

Ivan Hadiono — 2025-05-23

his research focuses on designing and developing the GKICC (GKI Care Center) website for GKI Klasis Bandung using WordPress CMS. The process includes Figma-based design, WordPress implementation, and feature testing for functionality and security. Data was collected through direct meetings and online references. The website enhances information accessibility and online fundraising, featuring a responsive UI and user-friendly design for elderly users. Plugins like Elementor and HubSpot improve performance, making the site an effective platform for the organization’s social programs.