Penggunaan Myolsera dan Pemasaran Online Melalui Facebook: Studi Kasus Kopi Rumah Kayu

Abstract

In the current era of globalization technology plays an important role in fundamental changes in the global, regional, and national environment that move very fast. Likewise social media technology that affects many aspects of human life. In Indonesia, for example, as one of the largest Facebook users in the world, the use of social media has changed the pattern of communication between individuals and groups. This also facilitates communication of product marketing. Kopi Rumah Kayu is a business engaged in the coffee shop that also produces coffee using social media as a means of disseminating its products. This study uses Kopi Rumah Kayu as a case study and Facebook social media as a means of promotion.

Various marketing strategies including the use of e-commerce website Myolsera, coffee education branding, Facebook page promotion, and Facebook campaigns are carried out to increase reach, engagement and number of clicks. Some strategies are less successful because they do not meet expectations and other strategies are worth developing for further research. This research argues that online marketing can help increase public brand awareness of the products / services offered.