Asistensi Mengajar Digital Marketing di SMP Santa Ursula Bandung (STRATEGI)

Abstract

Nowadays, in the field of education, particularly in the scope of junior high schools, there is empowerment to respond to the needs of 21st-century skills among students through digital marketing activities in schools. In this opportunity, the author attempted to teach digital marketing at Santa Ursula Junior High School Bandung and create marketing content at Lentera Bangsa School. The program will run for five months, from February 1st, 2023, until June 20th, 2023. This program aims to provide students with an understanding of the online marketing world and facilitate them in harnessing the potential of digital marketing. Several evaluations were identified in evaluating the work results, such as the limited time allocated for teaching and the lack of devices during practical exercises. The conclusion of this final project explains that the author has completed teaching Digital Marketing to the students of Santa Ursula Junior High School Bandung and the production of marketing content at Lentera Bangsa School Bandung. The author suggests condensing the material in each session and allowing students to bring their own devices to generate more output.