Analisis Peserta MBKM Kampus Mengajar Menggunakan Technology Acceptance Model

Abstract

In today's digital era, digital marketing has become one of the critical aspects of the marketing strategy of a company or business. Therefore, it is expected that the students of SMA Trinitas and SMAK Yahya will know about digital marketing. The methodology used by the author is primary data and secondary data. In the Trinitas High School and Yahya High School data, the author asks for school profile documentation to get the data or information needed, and then the author also collects data using the interview method. The author obtained this secondary data through research journals and school profile websites of SMA Trinitas and SMAK Yahya. Interactive and practical teaching methods, such as two-way learning, to improve the understanding of SMA Trinitas and SMAK Yahya students about digital marketing concepts and strategies. Learners need to be given a good understanding of the various tools and platforms used in digital marketing to help them develop skills in utilizing these tools.