Analisa dan Pengimplentasian Digital Marketing pada Studio Brother’s Photo

Abstract

In this day the business world is growing rapidly. Consumers will consider the products or services offered before they buy
or use these services by looking at information on the internet. Brother’s Photo is a company that provides photo or video wedding
services that use Instagram social media as a means for marketing. Digital marketing is a promotional activity through online digital
media. To be able to determine the content that will be created to attract the attention of prospective customers, adequate analysis and
data are needed. The techniques used in digital marketing are social media marketing, search engine optimization, email marketing,
and websites. Google Analytic and Insight on each social media are used to provide data needed in this analysis. Then a campaign was
held to measure whether digital marketing activities were successful or not. This implementation is recommended for a long period of
time so that the data obtained is large and accurate.