Penggunaan Digital Marketing Pada Jasa Usaha Fotografi “X”

Abstract

The business world has grown rapidly along with the times. Now consumers will consider products and services before they buy them or use them by looking at information found on the internet. “X” is a wedding photography business service that only uses Instagram as a marketing tool, so it is necessary to use Digital Marketing procedure in order to increase the brand awareness of the business. Digital Marketing is a promotion and market search activity through digital media online by utilizing various digital and online facilities. With adequate analysis and data, this business can determine the content that will be created to attract the attention of the target audience. The techniques that will be used are content marketing, social media marketing, Search Engine Optimization, and email marketing. Analytics and Insights are used to provide what data is needed to be analyzed. Campaigning is also included to test whether the Digital Marketing that has been implemented is successful or not. Digital Marketing implementation is recommended to be conducted in a long time span so that the data obtained is more accurate and can be analyzed.