Implementasi Inovasi Digital di SMP Yadika 1 Cicalengka

Abstract

In the era of advancing technology, digital innovation has become an essential need for schools. This study focuses on the implementation of digital innovation at SMP Yadika 1 Cicalengka to address the lack of technology proficiency and limited school promotion media. The goal of this research is to optimize school promotion through the creation of a portfolio website and management of the Instagram account. Data collection techniques were carried out through direct observation, surveys, and feedback from teachers at the school. The results show that the management of the school's digital media successfully improved the school's image in the community, as seen in the increased user engagement on the Instagram account and positive feedback on the school's website. This research concludes that the application of digital innovation has successfully supported the school in adapting and competing in the increasingly advanced digital era.

Keywords: digital innovation, instagram account management, portfolio website, school promotion.