Analisis Data Digital untuk Menentukan Strategi Pemasaran Pada PT Tigo Tungku Sahati

Abstract

The digital era has transformed how companies execute marketing strategies. PT Tigo Tungku Sahati leverages digital data to develop effective and relevant marketing strategies. The analyzed data includes customer transaction patterns, consumer behavior, social media promotion effectiveness, and Google Business performance. This analysis enables the company to identify market opportunities, enhance the effectiveness of marketing campaigns, and design approaches that align with customer needs.This data-driven approach not only improves marketing efficiency but also supports strategic decision-making. By optimizing data utilization, PT Tigo Tungku Sahati can enhance its competitiveness in an increasingly dynamic market.